Learn more about digital marketing with Irish Times Training

The Irish Times training’s renowned diploma in digital marketing is running in Galway’s Western Management Centre this April over 12 consecutive Wednesday evenings.

Past participant Ger Murphy (managing director of Murphy Larkin Timber Products Ltd ) attended in 2013 as he felt his business needed a competitive edge in its field and attributes the course with having been “a huge contribution in helping us succeed in where we are today”

Here are three examples of what a participant can learn on the course.

Social media

Social media is great for building brand awareness, brand trust, and brand loyalty. It is one of the most cost-effective digital marketing methods a business can use with free tools provided by each social network to build a social community and interact with it, share posts, and respond to comments.

Online advertising

Google AdWords is the leading global online advertising platform. Its technology allows businesses to reach the right user, at the right time, with the right message. A company can create ads on the platform itself, choose when and where ads will appear, and drive interested people straight to the website.

Email marketing

While email marketing is not new, it remains one of the most effective channels a business has for reaching its audience. Email marketing is relatively inexpensive, highly customisable, and delivers a business's message directly to a potential or existing customer signed up to a mailing list.

The Irish Times training’s renowned diploma in digital marketing is running in Galway’s Western Management Centre this April over 12 consecutive Wednesday evenings.

Past participant Ger Murphy (managing director of Murphy Larkin Timber Products Ltd. ) attended in 2013 as he felt his business needed a competitive edge in its field and attributes the course with having been “a huge contribution in helping us succeed in where are today".

For more information call 01 4727101, email [email protected], or visit www.irishtimestraining.com

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