Homegrown in Ireland events for Galway Tesco stores
By Roisin Peddle
Galway shoppers are in for a treat as Tesco will showcase the best of Irish produce in Galway, Oranmore, and Ballinsaloe this week.
The events are part of Tesco’s new Homegrown in Ireland campaign which will see 70 suppliers across 52 Tesco stores display their products.
The initiative aims to highlight the best in seasonal, fresh, Irish produce and educate the consumer about Irish growing seasons and fresh produce. A new ‘Homegrown in Ireland’ label will be introduced to Tesco fresh own-lines to denote fresh, Irish, produce.
Shane Flaherty, Galway store manager, said the event is a great chance for Galway shoppers to sample excellent Irish produce.
“This is a great opportunity for Galway shoppers to come down to our stores to taste the best in fresh Irish foods. All Tesco fresh Irish produce, including our fresh beef, fresh pork, and fresh lamb, as well as Irish milk and eggs will now be branded under the ‘Homegrown in Ireland’ banner, which will mean they are guaranteed seasonal, fresh, Irish foods,” he said.
Suppliers that will feature at the Galway stores include O’Hara’s Bakery, Dawn Meats, Arrabawn Milk, Magnetti Foods, and Brogan’s Bakery.
Tesco recently announced that it will work in partnership with Bord Bia to help food and drinks companies to develop their skills. The supermarket chain is now worth €2.7bn a year to the Irish economy. Exports to Tesco outlets abroad now account for nine per cent of overall food and drink exports from Ireland, according to a recent report by Indecon.
The Homegrown in Ireland event will take place in Galway Tesco today, Thursday May 31, from 4pm to 8pm. The event at the Oranmore store takes place tomorrow, Friday June 1, between 4pm and 8pm, and on Saturday June 2 between 2pm and 6pm at the Ballinasloe branch.