The Local Enterprise Office will offer short training courses in marketing, web, and social media this autumn.
Participants can sign up for these one or two-day business courses for a fee between €30 and €50. Places are limited.
A course in Marketing for your Business (includes guerilla marketing ) will run over one day on September 16. Participants will learn how to market their business in a day, find out how to identify their market segment, and analyse, decide and plan the most effective marketing strategy for their business. This course will also explore various marketing and PR techniques.
Content Creation for Website and Social Media is a half-day course on September 25. Participants will learn how to create and develop unique and relevant content for their website and social media channels, and find out how to keep their customers engaged and interested in their business.
A one day course in Search Engine Optimisation on October 2 will allow participants to learn the importance of search and SEO in marketing their business and driving traffic to their website. This workshop aims to provide a detailed overview of current Search Engine Optimisation best practice, it will address keyword research, long tail keywords, structure, navigation and sales conversion.
Advanced Facebook for Business will run over one day on October 9. It is a workshop is for people already familiar with Facebook and who have an existing business Facebook page in operation. Facebook is constantly changing and has evolved into an advertising business platform. This will cover the latest Facebook marketing techniques and advertising campaigns.
Design and Build your own Website will focus on Word Press. It will run over two and a half days on October 16, 18, and 23 for a fee of €50. Participants will learn all the steps they need to design and build a promotional website for a small business. In advance of the workshop, participants will be facilitated in arranging hosting and in the installation of WordPress so that a website can be created during the course.
Instagram and Twitter for Business is a one-day course which will be held on October 30. This workshop will show participants how to use Instagram, Twitter and Snapchat for brand building and marketing their business, including setting up accounts and how to focus on their customers.
Training takes place in the training room of the city council, College Road, Galway. Courses start at 9.30am and finish at 4.30pm. Participants can book online via the website at localenterprise.ie/Galway or by calling 091-509090.