Electric Escapes, a Westport based company that offers cycling hire and tours on its electric bikes, was part of a seven strong delegation of Irish tourist companies that joined Tourism Ireland at the 2014 Telegraph Outdoor Adventure and Travel Show in London recently. This was the first time that Tourism Ireland had a presence at the four-day event – the largest exhibition in Britain for adventure and outdoors enthusiasts – which attracts some 55,000 visitors each year. It was an ideal opportunity to highlight Mayo and Ireland to those who want to get away from the stress of a busy life and are interested in active experiences and exciting exploration of the countryside.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “The Telegraph Outdoor Adventure and Travel Show was a new platform for Tourism Ireland, and our tourism partners, to showcase the superb outdoors and adventure experience on offer right around the island of Ireland. It was a really good opportunity for us to highlight the Wild Atlantic Way, as well as the plethora of land and water-based activities like surfing, diving, and hiking – helping to encourage more outdoor and adventure enthusiasts around Britain to consider Ireland in 2014.”