Learn how to enter the US market at IiBC interactive open day

The Innovation in Business Centre, Castlebar, will host an interactive open day on Wednesday June 5 on how to enter the US market. There will also be opportunities to talk to the local State enterprise support agencies, as well as sessions facilitated by IiBC clients focusing on attracting investment, setting up an online business, aquaculture, and reducing costs with lean solutions.

The interactive open day will kick-off at 9.30am with a talk from the award-winning business woman Mary Rodgers, the CEO of Stateside Solutions (www.statesidesolutions.com ) during which she will speak on the subject of “Strategies for Irish companies entering the US market”. This seminar is for all size companies interested in making the transition into the US market place in a cost effective and efficient manner. Ms Rogers will be explaining the different options including direct sales, setting up an entity, distribution and partnering. She will also explain the advantages and disadvantages of each of the routes to market and discuss the various considerations including budgets, margins, and timelines.

Ms Rogers has worked with clients from Enterprise Ireland, Invest NI, and IE Singapore, and runs the US market entry programmes. A graduate of NUI and the GMIT, the Irish Voice nominated Ms Rogers as one of America’s most influential women. According to Ms Rogers: “You can never be too prepared, companies need to take the time to understand both the opportunities and the cost of doing business in the US. Planning will lead to increased efficiency and a faster ROI.”

This will be followed by the IiBC client Alan Dowling, MD of Visual Brand Communication (www.vbc.ie ) speaking on ‘How to Attract Investment’ at 12 noon. Where do I start? How do I find an investor? Do I need a solicitor? These are just a few of the questions this interactive session will address.

Next, at 2pm, another IiBC client Barry Healy, the founder of Irish Electronics (www.irishelectronics.com ) will speak on “How to set up an online business”. Mr Healy is running a successful e-commerce website and will offer a range of practical advice from his experience on the dos and don’ts surrounding the development of a consumer orientated online shop.

IiBC client Fergal Guilfoyle, the founder of Shellfish Trader (www.shellfishtrader.com ) and director at Treanberg Marine Consulting, will talk about the requirements for setting up an aquaculture business, including the licensing, equipment, and skills needed at 3pm.

In the last interactive session of the day at 4pm, Tony Hegarty, the founder of Ordú (www.ordu.ie ), a company utilising Lean Sigma methodologies and providing bespoke industry application developments will demonstrate how to reduce cost in business with lean solutions resulting in a competitive edge to the business.

There will also be an opportunity to speak with the local enterprise support agencies including WESTBIC (www.westbic.ie ), Enterprise Ireland (www.enterprise-ireland.ie ), South West Mayo Development Company (www.southmayo.com ), Mayo County Enterprise Board (www.mayoceb.com ), Údarás na Gaeltachta (www.udaras.ie ), and Mayo Ideas Lab (www.westbic.ie/mayoideaslab.html ). There will also be opportunities to engage with the IiBC clients in an informal way and to view their products and services.

If you would like to avail of any of the free interactive sessions offered as part of the open day, register your interest at www.iibcopenday.eventbrite.ie

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