Putting Mayo in the spotlight ‘Down Under’

The spectacular and dramatic scenery of Mayo will feature in a series of online videos on one of Australia’s top travel websites, encouraging thousands of potential Australian holidaymakers to consider Mayo, the west and the island of Ireland as their holiday destination for 2010. The online videos are being produced by Flight Centre, Australasia’s largest retail travel agency group.

Australian cameraman Mark Broadbent was here last weekend, capturing footage which will be used to promote Mayo and the island of Ireland on the Flight Centre website. Invited here by Tourism Ireland in Sydney, his itinerary was designed by Fáilte Ireland. The video will include Enniscoe House in Crossmolina and the Enniscoe Looped Walk, Achill Island, as well as Westport and Matt Molloy’s pub. Boasting more than 2,000 shops and businesses in 11 countries, Flight Centre is Australasia’s leading travel agency. It is expected that the online videos will be viewed by over 300,000 holidaymakers next year.

Orla Saul, Tourism Ireland’s Manager in Australia, said: “We are delighted to work with Flight Centre on this project – it is an excellent opportunity to showcase Mayo, the west and the island of Ireland as a premier holiday destination to a huge potential audience.

“Australasia is a significant and developing market for tourism to the island of Ireland. Last year, we welcomed 176,000 visitors from Australia and New Zealand. Working with Flight Centre provides us with an excellent opportunity to develop even more business from Australia as well as from developing markets such as South Africa and Asia, to help the island of Ireland grow tourism business from those countries.”


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