There was great news for the North Mayo tourism industry this week after InflightFlix International announced that the area is to feature in the next update of its Wild Atlantic Way video guide on all Aer Lingus transatlantic flights. A select number of Ballina and North Mayo visitor experiences will be visible at 30,000 feet on flights all the way from North America.
Mayo North Promotions Office, Moy Valley Resources IRD and Ballina Chamber have teamed up to deliver the initiative, in collaboration with Shannon-based InflightFlix International, who provide Aer Lingus with destination video guides for the airline’s in-flight entertainment.
The InflightFlix destination video guide to the Wild Atlantic Drive will feature on Aer Lingus’ inflight entertainment on all long-haul aircraft. Aer Lingus’ transatlantic network boasts more than three million seats in 2019, operating 16 routes between Ireland and North America. Destinations include New York, Newark, Boston, Hartford, Washington, Chicago, San Francisco, Philadelphia, Seattle Los Angeles, Miami, Orlando, Toronto as well as Minneapolis.
Anne-Marie Flynn, Manager at Mayo North Promotions Office said: “We are delighted that North Mayo will now feature as a significant ‘must-see’ destination on the Wild Atlantic Drive promotional video. The in-flight video guide will help us to reach, engage, and inspire visitors to visit Ballina and North Mayo, and enjoy our breath-taking Atlantic Coast, stunning landscapes, vibrant towns and villages and six thousand years of history, and, more importantly, to stay longer, and return again.”
The destination video is designed to give an overview of the region, and features a rich range of locations, attractions and experiences across Ballina and North Mayo that visitors can enjoy.
Mags Downey Martin, Manager of Ballina Chamber of Commerce, said: “We were delighted to once again team up with Mayo North in delivering this initiative and are delighted people will have the opportunity to see Ballina on screen and consider a visit to our beautiful town. Tourism affects all business, directly or indirectly so we hope that a continued rise in visitor numbers will ultimately benefit all businesses in Ballina and across North Mayo.”
The video is just one of a number of promotional and media initiatives being undertaken by Mayo North in collaboration with their members over the coming months in a bid to further raise the profile of Ballina and North Mayo.
Anne-Marie Flynn added: “We are delighted with the support we are receiving from our local businesses and from Mayo County Council’s Ballina Municipal District, which has allowed us to start investing in meaningful promotion of our area. Over the coming months we will be rolling out a number of further media and PR initiatives featuring and promoting our supporting members. Membership is open to all businesses at a reasonable rate and we are always delighted to welcome new participants on board.”
The search to find great experiences to inspire airline passengers to visit, stay longer and return, is on, and experiences in Ballina and North Mayo are invited to apply on www.inflightflix.com From great restaurants, pubs to places to stay and family friendly activities, the search is on for the standout experiences to inspire passengers to visit the region.
Applications are open in four categories including great things to do, amazing places to stay, entertainment, dining and shopping experiences.
The CEO of Inflightflix International, Martin O'Regan, stated: “We are proud to be Irish and delighted to showcase great experiences in Ireland. Our video guide, entitled Wild Atlantic Drive on Aer Lingus flights, gives experienced providers a unique opportunity to reach an audience of over one million passengers before they land in 2019, and to boost business in places like Ballina and North Mayo throughout the year.”
All applications/nominations must be submitted online via https://inflightflix.com/nominate-now. The deadline for applications is August 6.