Irish men driving hair and beauty sector boom, says

Facials, massages and pedicures are no longer the exclusive realm of Irish women - Irish men are increasingly driving growth in the nation’s hair and beauty sector, according to

This increased interest is having a real impact on the economy, with the number of jobs in Ireland’s hair and beauty sector increased by 56 percent in 2017 compared to last year, and by 105 per cent compared to the same period five years ago.

Broken down by category, jobs for haircare professionals - including hairdressers, barbers, stylists, and brow and lash technicians - are steady, increasingly slightly by two per cent on last year, but by 84 per cent on 2012.

Jobs in the skincare profession, including skincare therapists and nail technicians, increased by six per cent on 2016 and by 117 per cent on 2012.

The number of jobs for beauticians, make-up artists and spa therapists increased significantly on last year by 186 per cent, and by 114 per cent on 2012.’s data backs up a trend observed close to home, in the UK. According to the Mintel Spa, Salon and In-Store Treatments UK 2017 Report, nearly half (47 per cent ) of young men aged 16 to 24 said they had received a treatment in a spa or salon in the last 12 months, up from a third in 2015.

Commenting, Christopher Paye, general manager at, said: “The male grooming industry is booming, and it’s not just down to moisturisers and razor blades. More men are opting for full-on beauty treatments, like hair removal, facials, and manicures. This is allowing existing hair and beauty salons to expand their product and service offerings. It’s also creating new business opportunities for start-ups dedicated to serving this energetic and growing market.

“In addition to the impact of men on the hair and beauty sector, women are spending more on premium treatments. Public consciousness of fitness and wellness is also contributing to a general sense of ‘healthy body, healthy mind’, so more people are investing in products and services that make them look and feel good, and they’re willing to spend extra.

“Ireland’s hair and beauty sector has clearly benefited from these market trends, and we fully expect it to see continued growth in the years ahead as men and women spend more on their appearance and try new treatments and services.”


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