Mazda unveils the all-new MX-5 roadster

Mazda finally revealed the all-new Mazda MX-5 last week. It is the fourth-generation model, which features a distinctive adaptation of the KODO - Soul of Motion design.

It will go on sale in Europe in 2015 and more specifically here in ireland , the iconic roadster will arrive in the Irish market next summer.

The all-new MX-5 comes with SkyActiv Technology, including specially tuned SkyActiv-G petrol engines and the first rear-wheel drive version of the SkyActiv-Chassis.

The new model weighs 100kg less than the outgoing model and with the lowest-ever centre of gravity, Mazda says that the new edition of their roadster enhances the Jinba Ittai or “rider-and-horse-as one” responsiveness and agility, that has always made the MX-5 the essence of driving fun.

The weight reduction also puts the new MX-5 at a level comparable to the original model, which revived and revolutionised the market for affordable lightweight sports cars when launched back in 1989. And with more than 947,000 have been produced over the past 25 years, the MX-5 holds the Guinness World Record as the all-time bestselling two-seater sports car.

“Mazda’s current winning streak is driven by our highly acclaimed new models, and the all-new MX-5 should only add fuel to the growth engine,” says Mazda Motor Europe president and CEO Jeff Guyton. “Built for the love of driving, this car underscores what Mazda is all about. It will certainly give our brand an added boost.”

Accordingly, “Long live the roadster” was the motto of the unveiling of the all-new Mazda MX5, the fourth car to adapt the Mazda KODO Design language and will be powered by their award winning SkyActiv engines.


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