Baking entrepreneur, author, and actress Jane Asher has announced her exclusive new bakeware collection for Dealz, as the leading single price value retailer continues to go from strength to strength.
Dealz debut celebrity collaboration follows record Christmas sales and the recent announcement of the company’s intention to float on the London Stock Exchange.
Comprising more than 50 items, the range will be sold across the business’s portfolio of 31 stores in Ireland from 14 April 2014, at Dealz amazing €1.49 price point.
Baking is a growing trend in Ireland starting from young children right up to to grandparents. The new range was inspired by Dealz huge success with its own-brand baking range, coupled with Jane’s desire to make baking more accessible for all.
Jane Asher, one of the UK’s most talented baking entrepreneurs, said: “It means a lot to me that my name is trusted: I never endorse anything without designing, developing, and testing it myself. I’ve loved working with Dealz on this beautiful, pastel-coloured range which includes spatulas, mini scales and cake tins and I’m really delighted with the final result. The reaction to the range so far has been phenomenal and I’m planning to add even more to it over the next few months.
“Home baking can give such enormous pleasure - both to those who bake and those who eat it. It’s also an economical way of making great quality cakes, breads and pies, but of course the cost of all the equipment can be an issue for some. With my new Dealz range this will no longer be a problem as all the baking essentials are included and offer amazing value for money. For under €10 you’ll have all the tools to transform your kitchen into an efficient bakery!”