Guinness calling on Midlands’ talented and creative people

Guinness & Co has just launched a major new cultural initiative, Arthur Guinness Projects, designed to champion and celebrate people whose ideas, passion, and spirit are enhancing and shaping our culture and identity.

Continuing the Guinness tradition of supporting talent and ingenuity in Ireland, the initiative sets out to invest in Ireland’s creators, visionaries, and innovators across four areas of creativity and culture; music, sport, arts, and food. Together with a mentoring and promotional support programme, Arthur Guinness Projects will invest €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually.

The Arthur Guinness Projects panel has been created to choose the overall winning projects, but also to provide mentoring and support to the overall winners. Comprising16 experts, four within each category, the panel will be spearheaded by world-renowned Irish band, The Script, who will also be performing at the Arthur’s Day 2013 celebration on September 26; food guru, Dylan McGrath; Donegal inter-county manager and sports consultant, Jim McGuinness; and celebrated Roscommon actor, Chris O’ Dowd.

Applications can be submitted online up until August 9 via The general public will vote online for the projects that they would most like to see come to life during the application period and up until August 23. The top 10 per cent of applications in each category, as voted by the public, will be reviewed by the Arthur Guinness Projects panel who will then choose the overall winning projects. Additionally, there will be a wild card element to the process. The Arthur Guinness Projects panel can choose from the pool of projects that did not make the top 10 per cent in their respective categories, and award up to four wild card projects.

The expert panel will be looking for projects that will inspire everyone across the country, that deliver on innovation, creativity, achievability, as well as cultural and social good.

For more on Arthur Guinness Projects cultural initiative log on to


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