Thirteen Centra stores throughout Westmeath are celebrating Centra’s biggest product launch in its 34-year history this week. Ireland’s leading convenience retailer officially launched its bright new own brand range of over 900 products. The range will be available through Centra’s 460 store network, representing an €8 million investment for the brand.
Martin Kelleher, managing director, Centra said, “We are delighted to be introducing this bright new range to Centra stores throughout Westmeath and nationwide. A launch of this size and depth is unprecedented in this market, but it is really needed. People are shopping more frequently and more local than ever before, in order to manage waste and travel expenses. Centra’s success, even in these difficult times, is proof of this. Consumers are turning to own label products to maintain, or in some cases reduce their weekly grocery spend, and as ever we want to deliver even more for our shoppers, so we are launching 900 new own brand products that are up to a third less than the brand equivalent. It is really set to shake up the convenience shopping sector.”