Audi Ireland has unveiled its new Audi Q3 advertising campaign which incorporates iTagged, a brand new mobile media platform. Audi is the first company in Ireland to use this platform, re-enforcing its progressive and innovative marketing strategy.
Audi has teamed with Kinetic, Ireland’s leading outdoor communications agency on this extensive campaign. Kinetic has recently joined forces with iTagged Mobile, an Irish technology company, to launch a brand new mobile platform, iTagged.
This platform allows consumers download branded content directly from media on to their smart phones and tablet devices simply by entering a ‘tag’ or a word. Consumers can download the iTagged app free of charge from the App store and Android Market.
This campaign will be hugely beneficial to potential Audi Q3 customers. They can simply enter the tag Audi Q3 which will enable them to book a test drive, request a brochure, view video content, and enter competitions.
Commenting on the campaign, Orna Conway, general product and marketing manager commented: “We are delighted to be collaborating with Kinetic on the launch of our eagerly awaited Audi Q3 model. This cutting-edge iTagged technology is brand new to the Irish market and will be a great platform to communicate with our new and potential customers.
“With over 600,000 smart phones in Ireland, this was an ideal platform to help launch our exciting Audi Q3 and this mobile media platform complements our overall marketing strategy.”