Peugeot enters partnership deal with the IFA

John Bryan, President of the Irish Farmers’ Association; Des Cannon, Peugeot sales and marketing director, JJ Kavanagh, IFA national treasurer; and George Harbourne, Peugeot managing director.

John Bryan, President of the Irish Farmers’ Association; Des Cannon, Peugeot sales and marketing director, JJ Kavanagh, IFA national treasurer; and George Harbourne, Peugeot managing director.

Peugeot and the Irish Farmers’ Association are proud to announce a new partnership, to be launched at the occasion of the 80th National Ploughing Championships in Athy, from September 20.

To celebrate the new venture, the IFA is launching a Peugeot 508 giveaway, to the value of €24,850, at the Ploughing Championships, details of which can be sought at both the IFA and the Peugeot stands.

The IFA/ Peugeot partnership will bring into fruition many motoring benefits to IFA members, of which there are currently 87,000 in Ireland. Effective from November 1 2011, IFA members will enjoy excellent value service offers from Peugeot and will be eligible to join the IFA Peugeot Service Club, offering every fourth service for free. A €250 rebate will be paid to IFA members on new Peugeot vehicle registration.

George Harbourne, Peugeot managing director said, “Peugeot has a very natural affiliation with Ireland’s farming community and the IFA thanks to our strong diesel heritage. We are very excited about this partnership and we very much look forward to working with the IFA in the coming years to make sure it is a success for Peugeot Ireland, the IFA, and IFA members.”

John Bryan, president of the Irish Farmers’ Association said, “IFA is delighted to announce this partnership with Peugeot. We are committed to delivering the best range of deals through our Member Services division, and the tie-up with Peugeot will bring added benefits to the existing package. I expect there will be strong interest at Ploughing, given the superb prize on offer.”

Full details of Member benefits and how to claim these benefits, along with the details of the Peugeot 508 competition will be published in the IFA’s new members’ handbook in October.

Peugeot for 80th National Ploughing Championships

Peugeot will showcase its award-winning range at the 80th National Ploughing Championships.

Amongst the 17 vehicle line-up, Peugeot will exhibit the 3008, Irish Car of the Year 2010, the 5008, Irish Family Car of the Year 2011, the RCZ, Irish Performance Car of the Year 2011 and the new-look Peugeot 207 and 308. The new Peugeot 508 saloon and 508 SW will take pride of place on the Peugeot stand. The full range of Peugeot light commercial vehicles will also be on display.

Visitors to the stand will have a chance of meeting Peugeot brand ambassadors, George Hook and Sile Seoige, and a competition will be run to win a weekend away at a Radisson Hotel. Peugeot salespeople from every corner of Ireland will attend the stand and a technical advisor will be available to answer any questions.

Emma Toner, Peugeot communications manager, said, “After a 10-year absence from the show, we returned to the Ploughing Championships in 2010. Talking to hundreds of motorists at the show, we very quickly saw a return on our investment. Peugeot has a natural affiliation through our strong diesel heritage to Ireland's farming and rural community and the Ploughing Championships is a perfect platform to showcase our award-winning diesel range.”

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