Mercedes-Benz has continued its price-cutting drive with a nine per cent reduction to its entry-level C-Class diesel and petrol models.
Effective immediately, the C200 CDI BlueEFFICIENCY model is reduced in price to €36,500 (ex works ), a drop of €3,570 on the previous €40,070 figure. In its manual form, this model also qualifies for band B road tax of €156 annually.
Similarly, the entry-level C180 BlueEFFICIENCY petrol version has also come down in price to €35,200, a drop of €3,380 on the previous price of €38,580. Across the C-Class range, other models are being lowered by broadly similar amounts.
The extension of its price reduction policy to the highly competitive C-Class segment follows similar moves taken at the introduction of the new E-Class range recently.
Commenting, Mercedes-Benz chief executive Stephen Byrne describes the move as proof of their intention to “push Mercedes-Benz further up the value-for-money chain in a manner designed to drive extra sales”.
“In this regard, Mercedes-Benz is flagging its intention to further increase market share in the luxury segment while laying down a price/value benchmark which leading competitors have been obliged to follow,” he said.