Get ready to go ‘Bonkers about Biscuits’

Drawing inspiration from the Irish consumer’s love of biscuits, one of Ireland’s favourite biscuit brands, McVitie’s, is offering a chance to win €5,000 daily through a fun eight-week family campaign entitled ‘Bonkers about Biscuits’.

Running across the favourite McVitie’s biscuit brands including McVitie’s Digestives, Jaffa Cakes, HobNobs, Rich Tea and Penguin, the promotional packs will be available throughout September and October.

To enter the daily prize draw to win a share of €5,000, consumers simply have to enter the relevant code from the back of promotional McVitie’s packs and vote for their favourite McVitie’s biscuit on to be in with a chance to win. The interactive website will keep track of the votes via a game show, highlighting which biscuit is Ireland’s favourite!

Not only are there games for consumers on the site but there is also an interactive quiz so that visitors can find out what the perfect biscuit is for them! The Bonkers Billboard gives visitors the opportunity to win a hamper of their favourite McVitie’s biscuit by stating what lengths they have gone to, to munch on a McVitie’s Ginger Nut, Rich Tea, or even a Milk Chocolate HobNob!

See terms and conditions on-pack or on-line at


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