Toyota closes first quarter of 2023 in pole position

All new Toyota Yaris Cross Hybrid

All new Toyota Yaris Cross Hybrid

Toyota continues its market-leading dominance, closing out the first quarter of 2023 with a share of 14.62 percent - 8,498 Toyota cars have been sold, with 2,350 registrations in March alone.

Toyota Ireland says that Hybrid electric continues to drive growth, making up 88.4 per cent of all their Toyota passenger cars sold in the first quarter

It boasts that Toyota continues its dominance as Ireland’s best-selling car brand for three years in a row by closing out 2023’s first quarter in pole position with a leading market share of 14.62 per cent.

Toyota accounted for five of the top 10 best-selling models, with the Yaris Cross, Toyota C-HR, Corolla, Yaris and RAV4 all posting impressive numbers.

The Japanese carmaker claims that the driver behind Toyota’s leading market share is the growing demand for its wide range of low-emission, hybrid electric vehicles, with sales of hybrid electric making up an impressive 88.4 percent of all Toyota passenger cars sold between January and March 2023. Diesel market share continues to fall, dropping from 44 percent in 2020 to 23.4 percent in in Q1 of 2023.

Toyota says that it firmly believes hybrids are playing a vital role in easily moving people away from diesel vehicles, thanks to their affordability, accessibility, and the added convenience of not having to plug in to charge.


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