Moate company continues to excel upon National Ploughing Championships exposure

Mary Moran of Dcode Dyslexia

Mary Moran of Dcode Dyslexia

Moate based company, Dcode Dyslexia, from Local Enterprise Office Westmeath,continues to excel and grow in stature upon recent exhibit exposure at the national ploughing championships.

An attendance of 277,000 at this year’s National Ploughing Championships will have a positive knock-on impact for Dcode Dyslexia, the simple and effective reading programme created by Mary Moran for struggling students and dyslexia students, helping to turn them into confident readers.

A host of well-known faces dropped into the Local Enterprise Village exhibition across the three days including An Tánaiste, Leo Varadkar, US Ambassador to Ireland, Claire Cronin, Minister of State, Damien English, Newstalk’s former Dragon, Bobby Kerr, and RTE’s Anne Cassin.

They all had the chance to meet with Mary who appreciated the national exposure.

“It was a fantastic experience to gain exposure for dyslexia, something that needs a lot of exposure. My experience was very unique, one that I’ll never forget and will treasure because of all the wonderful people I got to interact with over the three days,” Ms Moran stated.

Christine Charlton, Head of Enterprise, LEO Westmeath, outlined what a fantastic opportunity this was for Mary and her business.

“Small businesses very rarely get an opportunity like this, and it is a significant event for them all in the growth of their business. They were at the very heart of the action at the Ploughing Championships, getting the chance to tell their story and sell their product/service to a massive new audience, an audience that were excited to be back following a two-year break.

“We had been working with Dcode Dyslexia across the summer to ensure they maximised this opportunity through sales and marketing training and stand design. The Local Enterprise Village is always a great buzz, and they were one of the big hits for visitors to Ratheniska,” Ms Charlton noted.

The Local Enterprise Village is just one of the Local Enterprise Offices’ initiatives that aim to support and promote small businesses across the country. There are 31 Local Enterprise Offices located in local authorities nationwide funded by the Department of Enterprise, Trade and Employment through Enterprise Ireland. Other initiatives include Local Enterprise Week, National Women’s Enterprise Day, the Local Enterprise Showcase, the Student Enterprise Programme, and the National Enterprise Awards. For more information on the Local Enterprise Offices and their range of supports and programmes, go to


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