Westmeath company to exhibit at Ploughing Championships

A small County Westmeath company will get a chance to exhibit to almost 300,000 people at the National Ploughing Championships next month as part of the Local Enterprise Village.

The initiative of the Local Enterprise Offices will see 31 small businesses, one from each LEO, take a stand in the Local Enterprise Village at the Ploughing Championships, opening their businesses up to almost 300,000 prospective customers across the three days of the event.

Dcode Dyslexia, created by Mary Moran and supported by the Local Enterprise Office Westmeath, is a simple and effective reading programme for struggling students with dyslexia, helping to turn them into confident readers.

“Small businesses very rarely get an opportunity like this, and it could be a significant event for them all in the growth of their business,” said Christine Charlton, head of Enterprise Westmeath. “They will be at the very heart of the action at the Ploughing Championships, getting the chance to tell their story and sell their product/service to a massive new audience, an audience that will be excited to be back following a two-year break.

“We have been working with Dcode Dyslexia across the summer to ensure they maximise this opportunity through sales and marketing training and stand design. The Local Enterprise Village has always a great buzz, and no doubt will be one of the big hits for visitors to Ratheniska this September.”

There will be a variety of products and services on show at this year’s Ploughing Championships, including food, fashion, AgTech products, farm safety equipment, spirits, sportswear, and even skincare for animals. The event will take place in Ratheniska, Co Laois, from September 20 to 22.

The Local Enterprise Village was launched by Minister of State for Business, Employment and Retail Damien English, along with some of the businesses that will be involved including handmade children’s furniture company Lucy & Me, luxury natural skincare and home products Jo Browne, and Donegal designer Bernie Murphy.

Minister English emphasised how positive it is to have this opportunity back for small businesses; “The Local Enterprise Village at the Ploughing Championships will showcase the very best of our small business community from across the country,” he said. “I look forward to joining with almost 300,000 people at the Ploughing and have the opportunity to meet with some of the businesses embedded in our communities and who are the drivers of local economic growth and job creation. Visitors to the village can expect to see the depth and diversity of amazing small businesses who are supported by Government through their Local Enterprise Office.”

NPA President James Sutton added: “It is wonderful to see that so many diverse and interesting companies will be represented at this year’s National Ploughing Championships’ Local Enterprise Village. This is a fantastic opportunity for these small local businesses to showcase their products to the 300,000 visitors expected throughout the three days.”

The Local Enterprise Village is just one of several initiatives run by the Local Enterprise Offices, to foster entrepreneurship across the country. Others include Local Enterprise Week, the National Enterprise Awards, the Student Enterprise Programme, National Women’s Enterprise Day, and the Local Enterprise Showcase.

The Local Enterprise Offices in local authorities are funded by the Government of Ireland through Enterprise Ireland. Established in 2014, the Local Enterprise Offices are the essential resource for any entrepreneur looking to start a business or any small business that is looking for support or advice to help them grow.

Since their inception eight years ago, the Local Enterprise Offices have helped create more than 20,000 jobs across the country. The LEOs work with thousands of client companies across Ireland in a diverse range of sectors offering mentoring, training, expert advice, and financial supports to small businesses. For more information see www.LocalEnterprise.ie


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