As a nation renowned for a good ol’ sliced pan, SuperValu, Ireland’s largest grocery retailer, has compiled new research revealing Ireland's shopping habits when it comes to fresh bread and cakes.
Across the country we have grown up with scones and tarts for tea and as time has passed, our nation's palate has evolved with the traditional scone and fruit cake being overtaken by the much-loved French croissant and pastries. However, what we do hold close to our heart is the apple tart, with 32 per cent of people saying it is their fondest childhood memory.
From lockdown banana bread to homemade sourdough, the Irish truly know a good loaf and they’re not afraid to show it. When it comes to consuming bread, 45 per cent of respondents purchase bread once a week, and 36 per cent buy it every second day, making it a strong trolley contender.
In the last 12 months, sourdough has seen a 30 per cent increase in sales, which complements the trends with #AvocadoToast flooding Instagram - with 44 per cent of people picking up their fresh loaf from the in-store bakery, and freshness (82 per cent ) and taste (72 per cent ), being the key things that influence consumers choices.
"Bakers at SuperValu arrive in-store early every morning to ensure their customers are getting the best freshly-baked goods. While the locals of Athlone are sleeping, the bakers are busy kneading dough and icing cakes to provide the freshest cakes and breads for their customers. SuperValu believe that the journey to real food starts with real passion.
"But not only did SuperValu discover our love of dough, but they also found out the importance of bread and what we can do to make sure we are getting the most out of the coveted food group. As a community of bread connoisseurs, in the last 12 months we have seen a spike in healthier options, with chia seed loaves increasing by 20 per cent in sales," a SuperValu spokesperson stated.
To find out more, visit SuperValu’s in-store bakery, purchase some of the delicious products and experience the quality and great taste on offer.