DID Electrical jas been awarded the Guaranteed Irish symbol. The retailer opened the doors of its first store on Mountjoy Square, Dublin, in 1968. Today the Irish family business has 23 stores nationwide and more than 300 employees delivering superior products and services to their customers every day.
The iconic Guaranteed Irish symbol is the country's most trusted and recognised seal of approval for businesses based in Ireland which support jobs and care for their communities, and DID is in good company with more than 600 Irish business that have been awarded the prestigious symbol to date.
Ken Fox, managing director DID Electrical, said: “We’re delighted to receive the Guaranteed Irish symbol. We’ve been proudly Irish owned since 1968 and being Irish has always been an important part of our brand identity. In the highly competitive retail environment we see our ‘Irishness’ as a real advantage over our competitors, we know our customers and we understand them because we’re just like them, and over the years we have grown as has the modern and diverse Ireland we see today.
"The Guaranteed Irish symbol has always been associated with the best of Irish and we are privileged to be part of that. We are excited to join an organisation of companies that support Irish jobs and contribute to the local community; and we have ambitious targets to continue to grow our business and positively impact local communities for years to come.”
Guaranteed Irish aims to increase awareness of, and demand for, businesses based in Ireland which meet its criteria. Its goal is to maximise employment and prosperity in Ireland. The non-profit is run by like-minded business people to educate, network, innovate, and support members and consumers. It offers a great networking platform as well as a marketing and PR support role to its members.
Brid O’Connell, CEO of Guaranteed Irish, said: “DID Electrical are a leading brand here in Ireland and deservedly so. They have supported jobs, families, and communities for over 50 years. They do the 'right thing' by their employees and the communities in which they are based. We welcome them into the Guaranteed Irish movement.”
For more information on DID Electrical see did.ie