New Mercedes-Benz CLA promises to be even better

Mercedes-Benz describes the CLA Coupe as not only the most emotional vehicle in its class, but one of high intelligence.

From ‘MBUX Interior Assist’, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ‘Energizing Coach’ that provides individual fitness recommendations, the new CLA offers an array of clever solutions.

There are also ingenious details when it comes to the aerodynamics and new functions for the ‘Intelligent Drive’ driving assistance package. The design underlines the coupe character with its stretched form and design elements such as the bonnet with power-domes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon in this segment.

With MBUX, Mercedes-Benz has been revolutionising how to operate a car and communicate with it since the launch of the A-Class.

“Now we go to the next level with an intelligent interior assistance system for the compact class. By recognising gestures it facilitates natural operation. This is not the only new feature by which the CLA offers a great deal of automotive intelligence,” Ola Källenius, who’s responsible for Group Research and Mercedes-Benz Cars Development, commented.

The new generation of compact cars has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The CLA is important for winning and retaining new customers in particular.

In Europe, CLA customers are among the youngest in the Mercedes portfolio. In 2017, one in two customers in Europe previously drove a competitor’s vehicle. Over 75 percent of European customers who previously drove a CLA as a coupé or Shooting Brake chose a Mercedes-Benz again for their next vehicle. In total, some 750,000 units of the first-generation CLA Coupé and CLA Shooting Brake contributed considerably to the compact car’s success.

The new CLA will be manufactured in Hungary and comes onto the market in early summer. By then, there will be a broad range of diesel and petrol engines available featuring manual or dual-clutch transmissions and 4MATIC all-wheel drive.

In Las Vegas last week, the CLA on display at the unveiling was the CLA 250 with the powerful four-cylinder petrol engine (165 kW/225 hp, 350 Nm ) with 7G-DCT dual-clutch transmission. It promises a combined fuel consumption 6.3-6.1 l/100 km, combined CO2 emissions 143-140 g/km. Please note that the car pictured is not to Irish specification, and the ‘Edition 1’ model will not be offered here.

Contact Michael Moores Mercedes-Benz on (090 ) 6403000 for more details on the Mercedes range.


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