IDA launches digital marketing drive to attract investment to Mayo

Photo: IDA YouTube

Photo: IDA YouTube

A digital marketing drive to attract inward investment into Mayo was launched by IDA Ireland yesterday at the newly completed Advance Technology Building (ATB ) in Castlebar.

The Invest in Mayo initiative will be an interactive experience that contains information on location, education, lifestyle, and existing IDA client companies and indigenous companies provided on the website through rich images, video, and text which will be continuously updated. It will allow IDA executives to showcase Mayo in face-to-face client meetings.

According to Minister for Rural and Community Development, Michael Ring, this drive will show that Mayo is open for business. “The launch of the Invest in Mayo initiative sends out exactly the right message about Mayo," Minister Ring said. "We are open for business. We have the talent, the infrastructure, and we can offer a fantastic quality of life in Mayo. The presence of leading international companies such as Allergan, Hollister, and Baxter in Mayo is testament to this.

"We are moving in the right direction," he continued. "Nine out of 10 jobs created in the last 12 months were outside Dublin. Live register figures released last week show that the number of people out of work in Mayo has declined by 11.6 per cent in the last year, and there has been a 40 per cent decrease in the local live register since the introduction of the Action Plan for Jobs in 2012.”

Acting regional business development manager for the west region, Emma Goode, said the new marketing tool will greatly assist IDA in conveying to clients the strong value proposition Mayo offers. She added: “IDA looks forward to continuing to work closely with our partners in the region to promote the location as an attractive place for inward investment and job creation opportunities.”

IDA’s Mary Buckley said the completion of construction works represented Phase 1 of the ATB development, with Phase 2, the marketing of the building to potential investors, now actively under way: “This top quality, turnkey, property adds significantly to the value proposition we can offer clients and will greatly assist our efforts to attract inward investment to Mayo," Ms Buckley added.

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