Land Rover to reveal new age of Discovery

Land Rover will reveal its design vision for a new family of premium leisure SUVs at the 2014 New York International Auto Show.

The Discovery Vision Concept car will showcase the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivalled capability, and ultimate versatility, taken to new levels using new customer-focused advanced technologies.

Gerry McGovern, design director at Land Rover, commented: “Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

Closer to home, Land Rover is sponsoring the inaugural Land Rover Style Award at the Punchestown Festival on Friday, May 2.

The most stylish lady on the day will receive the keys to an equally stylish Range Rover Evoque which will be hers to drive for the year.

Amy Huberman, a Land Rover Brand ambassador, launched the Land Rover Style Award as she took delivery of her new Range Rover Evoque for 2014.

The Land Rover Style Award takes place on day four (Friday May 2) of the Punchestown Irish National Hunt Festival.

 

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