Audi Ireland tells us its total sales figures for 2013 of 3,687 cars ensured a record Irish market share of five per cent.
This represents an increase in both sales volume and market share year-on-year, and Audi says it confirms that it is Ireland’s number one premium car brand for the fifth year running.
Despite the total car market being down nearly seven per cent in 2013, Audi says its unrivalled product development and continued investment in its dealer network has ensured sustained growth of one per cent.
Christian Gussen, managing director of Audi Ireland, told the Advertiser: “2013 was another successful year at Audi Ireland and we are delighted that Audi remains the number one premium car brand of choice for Irish motorists for the fifth year in a row and we sold more than one third of all premium cars in Ireland last year.
“Our continued success can be attributed to the strength of our product portfolio. For example, look at the strong performance of the sleeker, sportier, and more fuel efficient Audi A3, and the new saloon and sportback models played a significant role in our success this year with an increase in sales of over 60 per cent for this model. Great product is supported by unrivalled customer service and flexible finance solutions.
“2014 will be another challenging year for the Irish motor industry, but our early signs are positive and we look forward to starting the new 141 registration period with increased momentum behind us.”