The eagerly awaited Volvo V90 was revealed last weekend in Sweden.
The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series, sitting alongside the award-winning XC90 SUV and the recently launched S90 premium saloon. Building on Volvo Cars’ indisputable heritage in the estate segment, which began more than 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials, and finish, while living up to the ultimately practical nature of any true estate.
“We have a very strong position in the estate segment,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”
The new V90 is the third car unveiled in Volvo’s top-of-the-line 90 series, all of which are built on the company’s specially designed and fully modular Scalable Product Architecture (SPA ), which has opened up a range of new opportunities in terms of how Volvos can be designed, built, and equipped.
Thomas Ingenlath, senior vice president for design at Volvo Cars, said: “The modern premium estate is all about the intriguing combination of a luxurious experience with the functional origins of the estate silhouette. The sophisticated ambience of our new Volvo interiors is combined with a great cargo space, providing the right kind of functionality, whether through connectivity or cargo and storage solutions.”