Ireland one of Mazda’s star markets in Europe

Mazda Ireland is seeing continued success as sales once again near closer to record-breaking figures.

The brand’s success is quickly gaining momentum across Europe, posting a 21 per cent year-on-year increase, with Ireland performing in the top 10 EU markets with a 25 per cent growth last year. Mazda Ireland closed 2015 on a high by more than doubling their fourth quarter unit turnover relative to the same period in 2014, with a growth of 113 per cent in comparison to the same period in 2014 with the Irish motor industry up only 15 per cent.

New additions to the carmaker’s popular current model generation boosted the results. The company produced its three-millionth current generation vehicle in November, four years to the month after the first, a Mazda CX-5, rolled off a Hiroshima production line in 2011. All six available models, including the Mazda6 flagship, feature efficient lightweight drivetrains and platforms from the SkyActiv Technology suite underneath their inspired KODO - Soul of Motion exteriors.

The Mazda Ireland retailer network is also undergoing development to deliver its top quality products in state-of-the-art facilities with customer satisfaction at the forefront of the new design. This recipe, based on uncompromising driving fun, has earned Mazda more than 200 awards worldwide, including three of the past four Car of the Year Japan titles (for the Mazda CX-5, Mazda2 and Mazda MX-5 ) as well as top marks in J D Power customer satisfaction and vehicle dependability studies.

The all new Mazda MX-5 is on the shortlist for European Car of the Year, 2016, and also made it into the 2015 Euro NCAP best in class for safety. A number of other models from the new product line-up have taken up numerous awards locally and internationally. “Mazda are on a roll across Europe and I’m pleased to say that Ireland is one of the countries leading the charge,” commented Mazda Ireland managing director, Tony Howarth.

“Since the introduction of five new Mazda vehicles in the middle of 2015, we have seen above-industry growth of 44 per cent in our vehicle sales with 55 per cent forecast for the critical first quarter of 2016. We will use this growth to improve the retail experience that our customers enjoy and will have newly refurbished and customer-centric showroom in all our showrooms in Ireland by the end of the summer.”



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