The British Tourism and Travel Show is an annual event for the travel trade in Britain, attracting more than 3,000 coach tour operators and group travel organisers including leading companies like Albatross Travel Group, Expedia.com, First Choice Holidays and JacTravel.
The two-day event provided a valuable opportunity for the participating companies from Ireland to meet and do business with key players in the British travel industry, encouraging them to introduce Ireland into their programmes for 2016 and beyond, or to extend the programmes in which Ireland already features.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is the largest market for tourism to the island of Ireland and we were pleased to see visitor numbers increase by 12 per cent in 2015, an extra 383,000 British visitors compared with 2014.
"Tourism Ireland is determined to ensure that tourism growth continues. Our presence at this year’s British Tourism and Travel Show is just one element of our programme of activity with the travel trade. Our aim is to enthuse the Great Britain travel trade, including online and traditional travel agents and tour operators, so they feature more island of Ireland holidays in their programmes for 2016.”