Home Instead Senior Care rolls out new recruitment campaign

Home Instead Senior Care, Ireland’s leading home care provider, has invested in a new recruitment campaign that uses traditional “matchmaking” skills to help create a compatible and lasting relationship between the professional care giver and the person he/she cares for.

By actively trying to match clients with professional care givers who have similar interests and hobbies, the organisation is creating a more personal, and relationship-based home care service where the focus is placed more on the individual rather than the basic home care tasks.

The Home Instead, Perfect Match, campaign is based on feedback from Home Instead clients and their family members who expressed a desire for a more personal relationship with their professional care giver. Ed Murphy, CEO of Home Instead Senior Care, said: “A client - care giver relationship is a long-term commitment and if the client is not completely content we will substitute the care giver.

If we want to help older people live at home and maintain their independence, we have to be sensitive to the personal aspects of the client and care giver relationship and make sure the right care giver has been selected. To us, home care is personal.” With networking, PR, web and advertising efforts supporting the recruitment campaign, it is expected that a total of 250 care giver roles will be filled throughout the country.

Home Instead Senior Care employs 2,500 professional care givers and cares for 3,000 people annually. All Home Instead care givers are employed directly by the local offices and go through a stringent recruitment process which includes interviews, reference checks, Garda vetting, and a comprehensive induction training programme. Applications are welcome from people qualified to FETAC Level 5 and also from those who have first-hand experience in a caring role having perhaps cared for a loved one. For more information on caregiving opportunities visit www.homeinstead.ie


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