SuperValu’s local retail partners in Mayo have confirmed that SuperValu will invest €90 million in delivering price savings to Irish shoppers, reducing the price of the average weekly SuperValu shopping basket from €132 to €102, a saving of €30. The investment will consist of a significant range of price cuts right across the store on the items shoppers buy every day, increased promotions, and a half price back to school offer as part of the retailer’s Spend Less campaign.
Commenting on the Spend Less campaign, Noel Kavanagh, SuperValu Local Retail Partner from Kavanagh’s SuperValu in Mayo, said: “SuperValu puts the customer at the heart of the business and we know that the grocery bill is the one household expenditure that they can actually control. Their weekly household income has reduced on average by €60 per week and our Spend Less campaign is designed to help them save money on their weekly shop and put money back in their pockets. We know that our strategy will work, as it has been developed by listening closely to our shoppers.
“We are giving consumers in Mayo what they want and that’s price cuts on the items they buy every week. Shoppers are also demanding more deep cut promotions in order to be able to continue to purchase the quality Irish meat cuts, which they may otherwise not be able to afford. For example, we see huge demand for offers like half price Irish spring lamb as shoppers seek out the good value treats to put that extra special meal on the table.”