It's a breast health revolution at Curves

Take charge of your health and ‘Liv’ as this month sees the arrival of Liv Aid, the revolutionary breast self examination kit. The Liv Aid is a heart shaped, simple, medical device, that a woman can use every month to perform a correct breast self exam. It is a soft, fluid-filled, pad that enhances a women's sense of touch and makes the BSE process simpler and much more sensitive for detecting new or unusual lumps. It provides a modest barrier between the breast tissue and fingers. It's like a magnifying glass for your finger tips.

The Liv Aid is the invention of Olivia Newton-John, a breast cancer survivor and now activist.

This year Curves Fitness for women has partnered with Olivia Newton-John with the goal of empowering and encouraging women to take control of their bodies and breast health by launching a "first-of-its-kind" campaign, as part of Breast Cancer Awareness Month, available exclusively through Curves.

Breast cancer is the most self-discovered of all cancers and knowing your breast health is your best defence. So this October (Breast Cancer Awareness Month ), Curves fitness centre for women is committed to putting a Liv Aid breast self-exam kit into the hands of one million women.

Newton-John credits her own breast self-exam as the first step to her eventual diagnosis of breast cancer. Now, 16 years later, she has become a passionate advocate in creating awareness for early detection and encouraging women to take a more active role in their breast health. Olivia was diagnosed with breast cancer in 1992. She underwent a partial mastectomy and breast reconstruction. Olivia has been cancer-free for more than 15 years.

The Liv Aid is not a replacement for mammography or annual check ups; it is an addition. It is the first step in a process to early detection.

Every woman has a chance to get her own Liv Aid at Curves. If you want more Liv Aids as gifts for loved ones or you do not want to participate in the promotion for a free Liv Aid, Curves has the new Liv Aid available for sale. Both members and non member should check with their local participating Curves to find out how to get your Liv Aid.

October being Breast Cancer Awareness Month, Curves is accepting recycled bras in a bid to raise funds for the Irish Cancer Society.

For every one kilo of bras collected (one kilo =17 bras approx ), €1.10 will be donated to the Irish Cancer Society on Curves’ behalf.

So from October 12 get down to Curves where you can purchase what might be a life saving Liv Aid and put your old bras in the bra bin and help raise vital funds for the Irish Cancer Society.


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