A major tourism push for 2020 kicked off recently when 80 Irish tourism businesses – including Westport House and Hotel Westport – joined Tourism Ireland in London, at this year’s World Travel Market (WTM ).
World Travel Market is the largest B2B event in the global travel and tourism calendar, with around 51,000 travel professionals from 182 countries and regions around the world attending, including 3,000 international travel media.
Tourism Ireland will launch its full marketing programme for 2020 to the wider Irish industry early in December. In 2019, the organisation invested €45 million on promotions in Britain, North America, Mainland Europe and emerging tourism markets.
Niall Gibbons, CEO of Tourism Ireland, said: "World Travel Market has perhaps never been more important for us than it was this year. So, the record number of Irish tourism companies attending this year was extremely welcome – particularly given the uncertainty around Brexit and the hugely competitive marketplace in which we’re operating. As our nearest neighbour, Britain remains an extremely important market for Irish tourism. Whatever happens with Brexit, our welcome will continue to be as genuinely warm as ever and with our industry, we will be marketing hard in Britain and across the world to deliver that message."