Mayo breaks on to US airwaves

Tour guide Barbara Hunter (left), with US radio presenters, during their fact-finding visit to Ireland. Photo: Eamon Ward

Tour guide Barbara Hunter (left), with US radio presenters, during their fact-finding visit to Ireland. Photo: Eamon Ward

Presenters from six of America’s most popular radio stations have been visiting Mayo and the Wild Atlantic Way – as guests of Tourism Ireland and Fáilte Ireland.

Their combined audience of some 16 million listeners – potential US holidaymakers for Ireland – have been keeping up with the radio presenters’ travels here via social media.

The radio presenters’ action-packed programme included a sheep-herding demo, a trad session and a brown bread-making demo at Glen Keen Farm. They also visited Westport House. Each of the presenters has been conducting interviews throughout the visit with local tourism operators and personalities. The various interviews will air to some 16 million Americans, later this month.

Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: "We were delighted to invite these radio presenters to visit Mayo and Ireland. Their interviews will be heard by around 16 million people across the US – helping us to spread the word among American travellers about the many things to see and do on a vacation in Ireland. Visits like this are an invaluable part of Tourism Ireland’s overall promotional programme, delivering positive exposure for Mayo and Ireland through the American media.

"Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% to €1.99 billion, generated by 2.17 million visitors.”

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