What is the twelve week blow-dry?

The 12-week blow-dry is a keratin treatment process that transforms the hair in its entirety. Keratin is the primary protein of the skin, hair, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state.

Keratin treatment straightens the hair without damaging or changing its texture. The treatment can be used in all hair types, including chemically treated hair (coloured, permed, relaxed, highlighted, and bleached ).

The application process lasts anywhere from 1.5 to four hours depending on the length and thickness of the hair. After application it is sealed with a hot iron which traps moisture, hydrates the hair, and creates a glossy finish. Results are visible immediately after treatment is completed and hair looks healthy and youthful.

Taking care afterwards is effortless and the amount of time required to style hair is dramatically decreased, in some cases it is just a matter of wash and go. This treatment restores hair resilience; humidity, rain, or sweat no longer affect the hairstyle. No more frizzy hair!

The results last for two to five months and the treatment fades progressively as hair is washed.

The 12-week blow dry is available at Noel Maher Hair Company in Briarhill and Oranmore from only €190.

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