Hair flair

Do you suffer from fine, flat or limp hair? If so, you are one of 7.7 million women in the UK and Ireland battling with these conditions.

Now thanks to a new range of products from the John Frieda® Collection red carpet hair may at last be within your reach.

Titled Luxurious Volume, this collection of salon-inspired products promises to immediately boost fullness by 72 per cent transforming lifeless, unresponsive locks into full, healthy-looking hair.

A combination of pollution, stress and exposure, plus frequent chemical and heat damage all contribute to weakening the internal structure of hair. This leaves it dry, flat and limp. At the same time, mineral deposits in common tap water as well as heavy styling products weigh hair down even further.

Serge Normant, creative director for the John Frieda® brands and one of the world’s leading stylists who is sought-after by A List celebrities such as Sarah Jessica Parker, Gisele Bundchen and Julia Roberts says most people think “less is more” when it comes to hair.

“But in some cases I believe that ‘more is more.’ For me, big hair is sexy and glamorous. To achieve volume every single time, I use John Frieda® Luxurious Volume range. The shampoo and conditioner start boosting the hair’s thickness in the shower and the styling products help me create even more volume. The result is big, beautiful hair that truly makes a statement.”

The range includes a volume thickening shampoo, conditioner, a volume thickening texture paste, blow dry lotion, thickening mousse and hairspray - all priced at €8.49 each.

* John Frieda® hair care products are available from leading supermarkets and pharmacies including Boots, Tesco, Dunnes Store and SuperValu. For salon advice and haircare solutions log on to www.johnfrieda.co.uk

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