O’Hehir’s cafes promote benefits of eating wholegrain bread
By Mary O’connor
Bakery and café owners O’Hehir’s Bakeries have launched a health awareness campaign to promote healthy breads among its customers.
They can avail of free information on the health benefits of eating wholegrain breads and enjoy special offers on products that provide specific health benefits during the drive. It runs until the end of the month at its 10 outlets in the north west, including Westside, Terryland and Briarhill shopping centres.
Promotional posters and leaflets will be available for customers outlining the specific health benefits of eating wholegrain breads. These are wholesome and nutritious and are said to help reduce diabetes and heart disease and improve digestion, according to O’Hehir’s.
The breads will all be on special offer to customers with 33 per cent off the price. They can also be ordered as sandwiches made in store which are accompanied by homemade soup or tea.
“Our customers are becoming more health conscious,” explains Michael O’Hehir of O’Hehir’s Bakeries and Cafes. “We want to educate them further about the health benefits of our products and to help them to choose healthy options for themselves and their families.
“We hope the campaign will create a greater awareness of the massive health benefits of eating wholegrain and make it form part of their regular diet. Nutritionists recommend three servings of wholegrain in the daily diet but research has shown that we are not eating enough wholegrain. January is also a traditional time for people to diet after the festive season and we are providing great value, healthy food which will help them through this time.”
The recipe for the wholegrain bread comes from Kells Wholemeal which have been milling on the banks on the river Nore in Bennettsbridge, Kilkenny since 1840. Kells was recently awarded the prestigious Wholegrain Stamp from the World Wholegrain Council in the US.
O”Hehir’s Bakery and Cafe is 21 years in existance and employs 175 staff.