Omniplex cinema rolls out digital 3D in Galway
By Kernan Andrews
The Omniplex Cinema in Galway, along with its sister cinemas across Ireland, will be the first in the country to lead the way in the digital 3D revolution.
The following feature films will be available in Galway in digital 3D format during the remainder of 2009: Ice Age: Dawn Of The Dinosaurs (opening July 3), G-force (July 31), Final Destination (August 28), Cloudy With A Chance Of Meatballs (September 18), Toy Story (October 2), Up (October 16), A Christmas Carol (November 6), and Avatar (December 18).
Through Omniplex’s providers Digital Cinema Limited, Omniplex will use the latest BARCO digital projection equipment with MASTERIMAGE 3D technology for the above films.
Audiences viewing a film presented in Masterimage 3D will be given a pair of plastic 3D glasses to watch each film. There will be a total of 13 digital 3D feature films released in 2009 and this number will increase by 50 per cent in 2010.
3D is the technology everyone is talking about. Film maker Ridley Scott recently said: “I’ve seen some of James Cameron’s work on Avatar, and I’ve got to go 3D. It’s going to be phenomenal.” Cameron, alongside a raft of industry leaders, is a long time advocate for 3D, as a more involving experience and an unpiratable one.
Commenting on the €1,000,000 investment, Omniplex Cinemas’ managing director Paul Anderson said: “Digital 3D is the cutting edge cinema technology of today. Digital imagery presented in 3D allows for the most immersive cinema experience to date. We are delighted to be able to present digital 3D in nine Omniplex cinemas around Ireland, allowing more patrons than ever before to avail of the digital 3D experience.”
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