Audi clinches ‘Most Innovative Brand’ for second consecutive year

Professor Rupert Stadler, chairman of the board of management of AUDI AG (second right), is pictured receiving the award alongside Felix Kuhnert, global automotive advisory leader at PwC; ZDF-moderator, Barbara Hahlweg; and Dr Stefan Bratzel, director at the Center of Automotive Management

Professor Rupert Stadler, chairman of the board of management of AUDI AG (second right), is pictured receiving the award alongside Felix Kuhnert, global automotive advisory leader at PwC; ZDF-moderator, Barbara Hahlweg; and Dr Stefan Bratzel, director at the Center of Automotive Management

For the second consecutive year, Audi picked up the Automotive Innovations Award in the premium manufacturer category at the Automotive Innovations Awards.

Audi says the award once again demonstrates its versatility and innovative strength in important future segments like aerodynamics, lightweight construction, connectivity, and piloted driving.

Four subject areas were incorporated into the evaluation: automotive drive systems, autonomous driving and safety, vehicle concepts and body, and interface and connection. In addition, Audi garnered awards as the most innovative brand in the two last-named individual categories.

Explaining their decision, the jury stated: “With 84 new improvements in the reporting period, Audi showed the most innovation of all brands (volume and premium brands ) and is therefore the most innovative brand overall.”

“These awards show that we bring our brand claim – ‘Vorsprung durch Technik’ – to life, and are leading when it comes to many innovation issues,” said Professor Rupert Stadler, chairman of the board of management of AUDI AG, at the award ceremony in Frankfurt am Main.

“Especially in aerodynamics and lightweight construction, in connectivity, driver assistance systems and piloted driving, we are in a very comfortable position and are working hard to maintain our competitive edge.”

The Centre of Automotive Management and Pricewaterhouse, Coopers AG presented the Automotive Innovations Award this year for the fifth time. The award honours the most innovative car manufacturers and suppliers for the year. More than 1,162 innovations from 19 automobile manufacturers and 60 brands were considered for the award.

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