Leading Irish businessman Bobby Kerr, who is now one year cancer free, is urging corporates to play a part in supporting the thousands of Irish people affected by cancer in communities across Ireland.
Daffodil Day takes place on March 24 this year and businesses in Westmeath can help raise funds by hosting a workplace event and raising much-needed funds for people affected by cancer. Last year, 11 companies in Westmeath made a difference to cancer patients by participating in Daffodil Day.
There are plenty of ways to support Daffodil Day, from company fundraisers such as cake sales and coffee mornings to team members donating their time to sell daffodils. The society appeals to companies to help it reach its fundraising target so that it can continue to make a difference to the lives of people affected by cancer.
Mr Kerr, chair of Insomnia coffee chain and Newstalk broadcaster, was diagnosed with head, neck, and mouth cancer in 2015. In early 2016 he received the all-clear from his doctors after undergoing chemotherapy and radiotherapy treatment.
“When I heard I had cancer, my world fell apart,” Mr Kerr said. “I didn’t know what the future had in store. But luckily for me years of cancer research had developed smart ways of treating the disease and this ultimately saved my life. On March 24, Daffodil Day, companies in Westmeath can all play a role in helping to stop cancer by funding continued investment into cancer research, and also supports to help the thousands of people who will receive that cancer diagnosis this year.”
The Irish Cancer Society needs to raise more than €3million on Daffodil Day to continue to fund services for people affected by cancer and to invest in innovative research projects.