Skoda Ireland has announced a market share of 7.2 percent, for the first half of 2018, which marks the highest ever market share by the brand and puts them a step closer to their strategic objective of becoming a top-five brand in Ireland.
In a year when overall car sales are down over four percent, Skoda has managed to grow its sales volume by 4.3 percent. Despite the growing trend towards SUVs, the brand’s best-selling model was the ever popular Octavia, with almost 2,500 units sold, to date.
The larger Superb has also enjoyed further success securing increased segment share, at the expense of premium brands. Skoda has recently announced that 0% finance on selected models will be available until the end of July.
John Donegan, Brand Director at Skoda Ireland commeted, “we are delighted to see these results for the first half of the year. To have a record market share for the brand in Ireland and to take yet another step towards a top-five brand, is a credit to our world class dealer network, our excellent team in Skoda Ireland, and it shows the confidence our customers have in our brand.”
For more information about the Skoda range, contact Michael Moore Skoda on (090 ) 6403555, or email [email protected].