Tarraco is the name choice for Seat’s third SUV

Tarraco, the old Roman name for the Spanish city of Tarragona, will be the name of Seat’s third new SUV.

Seat says it is adding this new model to its biggest product offensive carried out to date and completes its SUV range, which already comprises the Ateca and the Arona.

The product offensive kicked off in 2016 with the launch of the Ateca and continued in 2017 with the Leon facelift, the fifth generation Ibiza and the new Arona crossover. The Seat Tarraco will be launched at the end of this year.

The 146,124 fans of the Seat brand in 134 countries who participated in the final stage of ‘#SEATseekingName’ decided the brand’s new SUV will be named Tarraco. This name received 35.52 per cent of the valid votes, followed by Avila, which was supported by 28.74 per cent of the participants.

Seat says Tarraco, like the other finalist proposals, is aligned with the brand’s values and perfectly matches the personality of the new model. The city’s modern-day name is Tarragona, and as the oldest Roman settlement on the Iberian Peninsula, it was one of the major metropolises of Hispania during the Roman Empire. This Mediterranean city is a legacy of culture, youthfulness, history and architecture, values, which Seat identifies with and conveys through its vehicles.

Tarraco is the first Seat model name to be chosen by popular vote and the 14th Spanish place name used to designate a brand model. Thirty-six years have gone by since the Ronda was the first Seat model named after a Spanish city in 1982.

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