B&Q is encouraging people in the west and midalnds to combat credit crunch misery by brightening up their homes and communities.
Starting at the top, B&Q has set out to brighten up the life and home of Mary McAleese, the President of Ireland. After a gloomy few months, B&Q has offered to add some colour to the rooms in Aras an Uachtarain, with its range of bright, bold, mood-boosting paints and products.
To tempt President McAleese, B&Q has mocked up an impression of what her home might look like after just a quick lick of paint:
As homeowners opt to stay put and start to tighten their belts, Brian Mooney, B&Q’s Chief Operating Officer and Commercial Director in the Republic of Ireland, reveals why now is the time to Brighten up the Nation:
In times of recession we have historically turned to colour to brighten our spirits. The catwalk is one of the most obvious examples of this. Clear trends have emerged in times of economic gloom. For example, in the recession of 1981 Paris Fashion Week was dominated with primary colours, with leading designers such as YSL showcasing collections in reds, yellows, blues and pinks. In 1991 fashion once again became brighter, with Karl Lagerfeld for Chanel using pinks, reds and blues, often in the same outfit in his collection at London Fashion Week.
“B&Q has been committed to offering its customers the widest choice of products at the most affordable prices for years. For example, our 5ltr pot of Dulux is cheaper now than it was in 1992.
“This means that our customers are able to change the look and feel of their home in line with the latest fashions, at prices that won’t break the bank. At this time of doom and gloom a splash of colour and a lick of paint or a feature wallpaper can not only lift spirits but rejuvenate an old and tired room.”