Why stage your home?

Michelle Burke of RE/MAX Premier Properties talks about how to sell your home faster

In today’s market it is critical that your home appeals to the buyer – this means taking a long hard look at the property you are selling and being aware of what today’s buyer is looking for.

It is not just enough to tidy and hope your home will appeal – it is much more than that and it does not have to cost the earth.

The mantra of the home staging expert is “declutter, clean, and depersonalize.” The ornament that you love might not be as appealing to the buyer who looks at your home, the rug you bought on the honeymoon might not be too everyone’s taste, the bright red wall in the bathroom might not have the “wow” factor for a buyer. Well, that’s OK because you can do something about it.

Eliminate clutter. The 50 per cent rule requires that you eliminate the clutter in your home by at least half. This may be the hardest rule of all! We love our clutter - - it reflects our memories, hobbies, and values. But it doesn't sell homes! Clutter makes homes seem smaller and disorganized. (Have you ever noticed that the really expensive stores seem to have an expansive, clutter-free layout, while "cheap" stores are often a jumble of merchandise? ) Even the ancient practice of feng shui has as a central focus the elimination of clutter.

De-personalize. Remove objects that your potential buyers won't be able to identify with. For example, political and religious items may turn off whole groups of buyers, because they cannot "imagine" your home as their home. Buying a home is an emotional decision, and you want potential buyers to make an emotional connection with your home by being able to "see" themselves in it.

Today’s buyers are predominantly first time buyers who are young professionals who are very tech savvy, their first port of call is the internet – pictures speak a thousand words and the best presented houses attract more hits, get more viewings and sell faster. Obviously, the price will also be a major factor in their choice.

For further information or to arrange a consultation contact Michelle Burke RE/MAX Premier Properties at 087 2500716.

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