To coincide with Ireland’s Tyre Safety Day, Continental Tyres has partnered with content creator Michael Deady to encourage motorists, particularly younger drivers, to develop the simple habit of regularly checking their tyres.
Tom Dennigan, head of Continental Tyres Ireland, met with Deady at a Modern Tyres outlet in Dublin where they highlighted some real-world examples of tyres recently removed from vehicles that had been driving on Irish roads just a short time beforehand.
They participated in a social media video piece that demonstrates the levels of wear and damage that can develop when tyres are neglected and reinforces the message that drivers should not wait until their tyres reach such a condition before taking action.
Tyres are the only point of contact between a vehicle and the road, making them one of the most important safety components on any vehicle.
Dennigan said the reality is that many drivers simply don’t look at their tyres often enough.
“One of the most surprising things for people to see is the condition of some of the tyres that are removed from vehicles in tyre dealers across the country every day – tyres very obviously worn to a level below the minimum legal tread depth of 1.6mm and tyres with very obvious cuts and bulges that could increase the risk of tyre failure,” he said.
“In the video with Michael, we show examples of such tyres that had been carrying motorists and their families on our roads less than half an hour before they were replaced.
“The good news is that regular tyre checks are neither complicated nor time-consuming. You don’t need specialist knowledge or expensive equipment. A quick visual inspection once a week or every fortnight can help identify problems before they become serious safety issues.” Dennigan added.
