BMW has won another coveted award for the new 2012 3 Series that has been in showrooms since February. The six-generation BMW 3 Series has won the 2012 Golden Steering Wheel award for the fifth time since its first one in 1978. The European award is given each year to the most impressive new models on the automobile market.
In the past 30 years the BMW 3 Series has been listed regularly among the winners of the Golden Steering Wheel awards, more frequently than than any other car on the market.
For the 37th time, the award was presented last week by Germany’s largest Sunday newspaper BILD am SONNTAG and the world’s largest car magazine AUTO BILD, which are published by the Axel Springer AG.
Each year, 73 million readers and a highly qualified jury of race drivers, technicians, and motor journalists as well as celebrities test and vote. In the process, the members of the four jury groups assess varying criteria based on their automobile know-how.
In 2012, 44 cars were nominated in six different categories, which are voted for by readers and the jury depending on each category.
Norbert Reithofer, chairman of the board of management of BMW AG, after receiving the award told the media “I believe the success of the BMW 3 Series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomizes the character of BMW with its dynamic performance, efficiency, and aesthetic appeal.”