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Local B&B owners get Failte Ireland web masterclass in promoting their business

As part of a series of Fáilte Ireland web supports for the industry, a web conference for B&B operators - “Optimise Your B&B Business on the Web” was held at Galway’s Carlton Hotel this week. The conference is the first in a series of targeted supports which Fáilte Ireland is promoting to the B&B industry in the West, as part of a deliberate effort to revitalise the Irish home B&B sector.

How to generate publicity for your business through social media

Local businesses have been invited to a free seminar outlining methods of generating publicity through social media and emerging technologies.

Aró’s essential tips to improve website visitor traffic

On average 65 per cent of visitors to a website find the website via search engine results. Google is the dominant search engine accounting for 85 per cent of Irish search engine usage. Search engine optimisation is a practice of improving internal and external aspects of a website in order to increase the traffic the site receives from search engines’ natural results. Search engines have algorithms that assign importance to different elements of the website namely domain name, website structure, meta tags, and link building.

Aró’s essential tips to improve website visitor traffic

On average 65 per cent of visitors to a website find it through a search engine. Google is the dominant search engine accounting for 85 per cent of Irish search engine usage while Bing and Yahoo make up 10 per cent and others less than 5 per cent. Here we will explore the best practices to improving website positions and visitor traffic to a website.

How to gain reliable customers in 30 days

Bookkeeper Eamon Ward gives helpful suggestions on how small to medium businesses can gain valuable customers in a month

Top ten online marketing tips for SMEs

The digital marketing revolution has arrived and the internet is now helping us find information, goods, and services not just globally but locally, quickly and easily. The following top tips have been offered by Aró, online marketing consultants for SMEs and existing website owners wishing to enhance their visibility for their websites and drive revenue online. Some of these strategies are also useful for non website owners, as follows:

Top ten online marketing tips for SMEs

The digital marketing revolution has truly arrived and the internet is now helping us find information, goods, and services not just globally but locally, quickly, and easily. Here is a 10 tip overview of top online actions for SMEs; for existing website owners to enhance their visibility for their websites and drive revenue online, and Web 2.0 strategies for non website owners, that don’t incur any cost, just time.

Top ten online marketing tips for SMEs

The digital marketing revolution has truly arrived and the internet is now helping us find information, goods, and services not just globally but locally, quickly, and easily. Here is a 10 tip overview of top online actions for SMEs; for existing website owners to enhance their visibility for their websites and drive revenue online, and Web 2.0 strategies for non website owners, that don’t incur any cost, just time.

The web factor – optimising your business on the internet

There was a time when it was difficult for a small business to justify the need for a website. The World Wide Web was originally an ideal in sharing knowledge; however, business soon woke up to the opportunities. In today’s fast-paced, increasingly technological world, more online users of all ages are being targeted with advertising, while they themselves are using the web to search out information on goods and services before making purchasing decisions.

Credit crunchers – Mullingar web company making waves

The novel approach of a Mullingar-based web development company in helping companies tackle the credit crunch has recently brought them to the attention of TV3’s Ireland AM.

 

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