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A year ago Dacia launched on the Irish market, causing quite a few ripples in the motor industry. Arriving in the midst of a recession would normally be seen as risky for most new brands, but not this one. With its shockingly affordable cars, Dacia instantly caught the attention of the cash-strapped Irish motorist and began to make its own mark on the market.

A year ago Dacia launched on the Irish market and caused quite a few ripples in the motor industry.