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The Galway Advertiser has always been the market leader in the west in connecting businesses with customers, whether they are shoppers looking for the best bargains or students looking for the best accommodation. For more than four decades, that has been our raison d'etre, coupled with providing an informative and entertaining newspaper.

In some ways, shopping has become a lazy exercise. We do not need to stir from the sofa to get the hottest trends into our wardrobes. It’s raining, it’s cold, you need something to wear for your best friends’ birthday next Saturday but you could not bear the elements. No rain gear will do. The simple solution – open the laptop and get every designer and high street store style on your lap. But, we have to be conscious of a few things.