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Marketing and advertising are key areas for the majority of businesses all over the world, however, those businesses that are advertising products or services that are regulated face additional challenges. These products and services include those in industries such as gambling, medicinal products, financial services and food products.
We all know the old cliché: “the luck of the Irish”. Whether this originated in the context of gambling or not, there’s no doubt it’s relevant to the Irish people’s love of a flutter – whether it’s on the horses, in the lottery or even in one of the country’s many casinos.