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While the new Kia Rio five-door hatchback is generating positive coverage around the world, Kia has also just celebrated the world premiere of its new Rio three-door model.

While the all-new Kia Rio five-door hatchback is generating positive media coverage around the world, Kia has also just celebrated the world premiere of its new Rio three-door model. Designed primarily for the European market, the new Rio three-door will expand the appeal of Kia's latest B-segment model to attract a new group of consumers to the brand for the first time - boosting conquest sales after its introduction during the first quarter of 2012. Ultimately, Kia expects the Rio three-door to account for approximately 20 to 25 per cent of total Rio sales.